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Businessplan: Gliederung auf Englisch |
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Table of Content |
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1 |
EXECUTIVE SUMMARY |
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1.1 |
Executive Summary |
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2 |
THE PRODUCT/SERVICE |
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2.1 |
Detailed Definition of the Product or Service |
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2.2 |
Position of the Product or Service in the Market |
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2.3 |
The Technological Environment |
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2.4 |
Research and Development Work |
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2.5 |
Protection and Issues of Intellectual Property Rights |
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2.6 |
Standards and Regulations |
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3 |
THE MANAGEMENT |
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3.1 |
Description of the Management Team |
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4 |
MARKET |
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4.1 |
Description of the Market |
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4.2 |
Customers |
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4.3 |
Market Structure |
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4.4 |
Market Segmentation |
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4.5 |
Market Potential and Development |
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4.6 |
Competition |
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5 |
THE MARKETING PLAN |
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5.1 |
Market Study |
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5.2 |
Product-Service-Market Relationship |
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5.3 |
Market Positioning |
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5.4 |
Determining the Sales Price |
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5.5 |
Sales and Distribution Strategy |
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5.6 |
Sales Force Management Strategy |
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5.7 |
The Promotional Strategy |
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5.8 |
The Marketing and Operating Budgets |
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5.9 |
Distribution |
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6 |
MANUFACTURING AND OPERATIONS |
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6.1 |
The Production Process |
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6.2 |
Suppliers: Purchasing Policy |
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6.3 |
Manufacturing Concept |
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6.4 |
The Unit Cast Price |
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6.5 |
The Production Budget |
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7 |
THE COMPANY STRUCTURE |
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7.1 |
Company Organization |
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7.2 |
Legal Structure |
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7.3 |
Overhead Gasts |
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8 |
COMPANY PROJECTIONS |
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8.1 |
Company Projections |
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8.2 |
The Entrepreneur's Projections |
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9 |
RISKS, PROBLEMS AND ASSUMPTIONS |
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9.1 |
Company ... |
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9.2 |
Environment |
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9.3 |
Factors of Success |
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10 |
FINANCING |
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10.1 |
Financial Projections and Assumptions Worksheets |
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10.2 |
Financial Plan Narrative |
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10.2.1 |
Assumptions |
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10.2.2 |
Summary/Analysis of Financial Statements |
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10.2.3 |
Capital Requirements |
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10.2.4 |
How funds will be used |
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10.2.5 |
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